Between my studies and job there's little time to improve but I was determined to get this idea out of my head. I was observing a smoker one day and they made the most disgusting cough I've ever heard. I thought about it for a while and it lead me to the commercials that exaggerated the effects of smoking to a extremely short term effect to raise awareness of its lethal long term effects. I wanted to recreate this in a cute but still informative approach (as many cigarette ads do). Hiding behind the nicely contrasted and appealing looks of the characters, their dying from such a small habit. Hope you enjoy.
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